| 000 | 00877nam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | 981007c^^^^1998mx^a^^^^^^^^^^000^0^spa^d | ||
| 020 | _a970-17-0118-6 | ||
| 035 | _aMX001000808304 | ||
| 041 | _aSPA | ||
| 050 | 4 |
_aHF6146.I5 _bS7418 |
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| 100 | 1 |
_aSterne, Jim, _d1955- _eautor |
|
| 240 | 1 | 0 |
_aWhat makes people click. _lEspañol |
| 245 | 1 | 3 |
_aLa publicidad en Web : _b¡atraiga a sus clientes! / _cpor Jim Sterne ; tr. Raul Bautista Gutierrez |
| 264 | 1 |
_aMéxico : _bPrentice Hall Hispanoamericana, _cc1998 |
|
| 300 |
_a434 páginas : _bilustraciones |
||
| 336 |
_atexto _2rdacontent |
||
| 337 |
_asin medio _2rdamedia |
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| 338 |
_avolumen _2rdacarrier |
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| 500 | _aTraduccion de: What makes people click : adversiting on the Web | ||
| 650 | 4 | _aPublicidad en Internet | |
| 650 | 4 | _aMercadotecnia por Internet | |
| 700 | 1 |
_aBautista Gutierrez, Raul, _etraductor |
|
| 999 |
_c6546 _d6546 |
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